If you’re interested in finding out more about digital marketing in Canada, check out a selection of our content on the country here: http://bit.ly/2oq723o

(This video was first published in December 2016.)

Despite having such a small population compared to its geographical size, targeting Canada has its issues, including having to communicate in two different languages. Stephane Hamel talks to us about how to target the French-speaking province of Quebec, and in which ways the local market differs from the global market. He also discusses how to target consumers in English in Montreal, within Quebec itself.

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(00:33) Quebec is the French-speaking part of Canada, and the country also has a large English-speaking area as well. How big are the differences between these two areas of Canada?

(03:15) What do international businesses interested in targeting Quebec need to do differently in order to be successful there?

(04:05) The French spoken in Quebec is different from the French spoken in France.

(04:58) If you are trying to appeal to a Quebec audience, then you should not target them with content which was originally created for France.

(05:49) Is English spoken in Quebec? Is it possible to reach people in Quebec using English-language content?

(06:17) Do internet users in Quebec visit English-language websites or do they expect to see websites in French?

(07:01) It is possible to succeed with English or International French content, but if you want to stand out and be attractive to people in Quebec, then you should localise your content as much as possible and create content in Canadian French.

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